Features
: Doubleday, hardback
A MOST ANTICIPATED BOOK * From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself. "[Filterworld] is about how algorithms changed culture...[ Chayka asks] what is taste? What is a sense of aesthetics? The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. This ever-tightening web woven by algorithms is called "Filterworld." Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires--and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences--human lives--for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question. In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. What does it mean to make a choice when the options have been so carefully arranged for us?