Ciroc makes Summer Citrus vodka a permanent addition to its range

Ciroc Summer Citrus is expected to become permanent in the Ciroc portfolio, taking advantage of the sales growth of flavoured vodkas.

Samantha Newby, category marketing director with Ciroc’s owner, Diageo, said: “Ciroc Summer Citrus was a hit when it launched for the first time last year, so it made sense to relaunch this year during what is set to be an exciting season of celebration, as well as make it a permanent fixture in the existing portfolio.

“Ciroc leads the way in providing on-trend and high-quality vodka options and this variant is no different.

“Adding Cîroc Summer Citrus as a permanent flavour is reflective of our commitment to providing high-quality flavoured vodkas to adult drinkers.”