In a world full of gimmicky over-the-top or so-understated-they're-kind-of-snoozy purses, there's something refreshingly wonderful about the Lady Dior bag. As modeled by Marion Cotillard at Christian Dior's childhood home, the bag is equal parts old and new: Upper East Side Lady Who Lunches and Downtown Rocker Girl. Classic and cool. In short, the new It Bag I really, really, really need. Check it out in this exclusive video and I dare you not to want one for yourself.

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