For American Eagle Outfitters’ Summer campaign we created this series of postcards that got stuffed into each shopping bag. Three of the postcards were blank on the back, allowing the customer to mail the postcards to their friends. The fourth postcard was a coupon they could use the next time they purchased an item.

The visual story for the campaign was about college students returning home all over the country for the summertime. We photographed scenes across the United States to showcase the diversity of the AE customers.